DRAFT: Working document for the invite and flier if helpful for thought creation

OP SECTION (Hero / Hook — 25% of page)

Background:
Clean, modern. White or charcoal base. One subtle image overlay (a city skyline or an Olympic-scale crowd).

HEADLINE (Large, Bold, Minimal)

EXODUS II / NEW FRONTIER 2

SUBHEAD (Purpose Hook)

Solving Homelessness Is a Leadership Test — Not a Charity Problem

(This line does the heavy lifting. Do not soften it.)

🧠 SECTION 2 — WHY THIS MATTERS (Gen-Z + Executive Appeal)

Layout: Two-column or centered blocks

LEFT (Bold Callout)

What if leadership actually fixed something?

RIGHT (3 concise bullets)

(This speaks to frustration + urgency without despair.)

SECTION 3 — WHO IS TED HAYES (Authority Without Ego)

Layout: Image left, text right (or stacked on mobile)

Ted Hayes

Civil Rights & Homelessness Resolution Advocate

40+ years advancing solutions beyond temporary relief
8 years living on LA’s Skid Row by choice — studying the system from the inside
Pioneer of Dome Village and contributor to early HUD / LAHSA Continuum of Care models

Not awareness.
Execution. Accountability. Measurable outcomes.

SECTION 4 — WHAT IS EXODUS II (The Plan)

Background strip: Light gray or soft sand tone

EXODUS II IS:

A national, investment-driven strategy aligned with the 2028 LA Olympics, designed to:

(This is where Dallas leaders start seeing themselves inside the plan.)

SECTION 5 — EVENT DETAILS (Clarity + Commitment)

Visual: Simple icons (calendar, location, audience)

DFW LEADERS BRIEFING

Dallas–Fort Worth
Saturday, February 28, 2026
Corporate • Civic • Faith • Law Enforcement Leaders

This is a briefing for those who believe their influence still matters.

BOTTOM SECTION — CALL TO ACTION (Clean & Confident)

Learn more

justiceville.us/exodusii

(Optional QR code bottom-right)

FOOTER LINE (Quiet but Powerful)

For the sake of tomorrow’s children, leadership must move from concern to command.